As part of my research I wanted to get a better idea of the industry and information that will help me pick a suitable audience for my products. I felt that a great way to do this was to email some working illustrators that specialise in illustrated products as they'll be able to give me informed answers.
I've asked them all a list of questions relating to their practice and experience:
1. Who is your most popular target market? Who is most likely to buy your work?
2. How do you research the current market?
3. Freelance illustration is very competitive and I know it’s hard for people starting out to get their work noticed. How did you start your own freelance business and shop and how do you maintain its success?
4. How do your find your clients? How do you get your work noticed?
5. Who and what are your influences?
6. Finally, do you have any advice for someone starting out like me?
Here is my email below:
So far I've received one reply from 'Clara Works', a freelance illustrator and letterer. She's given me some really helpful answers. She's also some other illustrators that I can look at for inspiration.
In terms of audience, she said that 'the stationery buyers tend to be younger women, but I've found my lettering work and art prints have attracted more men. Ideally I'm looking for a more even balance - there's definitely a market for men's paper goods, and I'd like to tap into that more'.
She recommended flowing stationary blogs such as Oh So Beautiful Paper and Paper Crave, so I will give them a look!
I'm so pleased she's taken the time to give me some great answers. They'll inform both my research for this brief and my overall practice.
Clara's reply:
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