PPPP and SWAT analysis

Product 

- Pop up print studio

- Prints

- t shirts

- hoodies

- zines?

- workshops

- tutorials

Price

- funding from something?

- recourse cost

- cost of van

- cost of petrol

- price of products we sell

- price we set for workshops

Promotion
- Social networks
- Website
- Blog
- Ad Campaign
- Poster
- In social venues such as bars
- Advertisement boards
- Radio advertisement
- TV
- Leaflets and flyers
- Within localised magazines/newspapers

Place

- Is somewhere we can get internet important?
- van- old library van?
- How for do we say we'll travel? anywhere?-uk?
- festivals
- schools
- Parks
- illustrations events such as thought bubble

ELMO – East London Mobile Workshop

A roving, roaming ‘pop up artists’ studio and workshop programme brought to you by Studio Weave, Nous Vous, Fiona Boundy and Hunt and Gather

http://www.elmoworks.co.uk

Strengths

• deliver a range of different art activities by working with professional artist tutors of certain practices who deliver the workshops.
• free workshops so they'll get a lot of interest - but it's charity funded so that covers cost
• Can travel 
• used to be a mobile library-enough space for studios inside 
• Can go to a number of different places like schools, festivals etc
• also have an online presence 
• Audience get peer support from professionals
• Access to employment and training through CREATE Jobs
• one to one mentoring support    
• partnered with a number of organisations 
• drop in opportunities 
• range of different events covering different parts of art and design-funiture, ceramics, film making, print making, instrument making etc

Weaknesses

• 'will travel around various locations in and around the Queen Elizabeth Olympic Park'-restricting where it can travel?
• how do they make a profit if it's free and funded?
• are the trying out too many different things? should they focus of one?

Opportunities:

• drop in 
• mentoring programmes available- one to one mentoring support
• The Elmo Mentoring programme- for 16-25 year olds who live, work or study inHackney, Newham, Tower Hamlets and Waltham Forest peer support from professionals
• They don't but they have the opportunity to travel all over the uk... or further?
• though they deliver a wide range or practices- maybe a more focused one would look more in-depth into a certain practice.

Threats:

• too many types of workshops- for events that just want one practice- there other services would be wasted-does this mean employees don't get paid well? do they need a load of different specialist people?
• do they make much profit?

SWOT Analysis on a similar Company

simular companies
http://www.educationgroup.co.uk/faqs
http://www.arts-express.org.uk
http://www.elmoworks.co.uk



SWOT ANALYSIS OF ARTS-EXRESS 

W-eaknesses :what are they bad at? what makes them bad at it?
O-ppotunies :what don't they do?  based in southward or just south london
two members of staff a team of artist who work 'regualry' on our projects - so not constant wider pool or artists who work occasionally 
workshops that last a few days? 
not a organised event?
by not focusing on one practice might be to much to think about therefore not learning alot about the one process or exploring it as much as possible 
no need to book certain events 
some events are free

strenghts:

• deliver a range of different art activities by working with professional artist tutors of certain practices who deliver the workshops.
• charity funded
• drop in sessions at laid back events i.e festivals- this suits the audience who are just there to have fun. 

weaknesses:

• 'regular' artists 'occasional' artist - no full time professional artists - this might mean they lack consistency and a change of style at each workshop, making it less likely for them to have a distinctive style they could deliver and show to the public.
•  also make it less likely to be able to develop there styles into something different. as our idea is based on a a few practisioners with certain styles people will no what to expect from looking at our work.

opportunities:

• bases in southward or south London- so we could work else where or cover more group.
• though they deliver a wide range or practices- maybe a more focused one would look more in-depth into a certain practice.

threats:

• (for them) for events that just want one practice- there other services would be wasted
• (for us) large number of helpers (staff) 
• some events are offered for free - this means they get advertising and more people involved to spread the word. 

Group idea using the 4 P's

product: - we provide a product (prints and personal work) but prom dominantly a service providing workshops for schools, festivals, units, comicon etc- wherever the demand. available for hire.

Price- our prints that we sell will generate profits. 

educational workshops have a possibility for government funding. 

price for hire includes expenses, materials, equipment costs, staff rates.

promotion:- website, van itself, word of mouth. flyers to give to the children/clients etc

place:- mostly festivals, through summer and schools/uni's etc during rest of year.

• who is our market?

people who want to try something new

have time on there hands 

young- children who are in the process of education/learning 

schools/uni's 

careers/foster homes

other professional printers (to see our work/visit our studios)

creative courses which lack facilities (a levels/ foundations)

art and craft events

• where are they/where do they go?

• is there a need and if so, what is it?

creative people/children who are unaware of the breath of techniques/ art itself/ routes to go down. 

people who are interesting to understand how prints are made

people who want to try something new - groups, institutes, societies, people with time

• why is now a appropriate time? 

tradition prints process are coming back in trend

schools lack art lessons

always a demand for art/ creativity

in general, some people are quite uniformed

political factors
economic factors
social factors
technical factos 

Primary Sector
The primary sector of the economy extracts or harvests products from the earth

Secondary Sector
The secondary sector of the economy manufactures finished goods

Tertiary Sector
The tertiary sector of the economy is the service industry

Quaternary Sector
The quaternary sector of the economy consists of intellectual activities

Tertiary Sector broken down

Public Sector
The part of the economy concerned with providing public aid/state controlled services

Private Sector
The part of the economy that is not state controlled and is run by individuals/companies for profit

Third Sector
The part of the economy that includes voluntary, non-profit organisations

Design studios/agencies, in-house creative teams and freelance practitioners fit into the Tertiary Sector

tertiary- private sector

tertiary- private sector

secondary sector

tertiary sector ?

tertiary sector

I've found that a lot of the illustrators I've been looking at fit in to either the terry sector or the secondary sector.
Service industries- creative industry, education, health industry. communication industry
THE CREATIVE SECTOR - PUBLISHING INDUSTRY

Studio Brief 2: Life's a Pitch

Idea concept of groups proposal: Co-owned business collective made up of a range of creative practitioners to provide a visual communication service.

Services we propose to provide: 
1. innovative- not focussed on being 'on trend'
2. Each piece produced has to meet a set quality standard.
3. Each piece is informed by a collaborative input, conceptually and visually. This means there is a potential of house style.

People who will benefit/make use of our services: 
1. companies that are open to different visual interpretations of problems.
2. companies that need a consistent visual communication across different formats.
3. people that need an individual/one off service.
4. a broad range of companies from the tertiary and quaternary sector.
5. people interested in buying high quality personal work (online shop)

Aims of proposal: 
1. to produce a fun, innovative multidisciplinary environment
2. to be in a position to receive commissions that we want
3. to get better together
4. to not be limited by our individual practices; our range of skills mean we can take on all kinds of practice/jobs.
5. carry on learning through collaborative practice- pushing each other.

Expected outcomes: 
1. a website/online presence
2. studio space
3. profit
4. recognition from journals

How to measure success: 
1. are we making good profit?
2. what do people think of us?
3. do we like the work that we are producing?

Problems we can see: 
1. funding, start up costs
2. ethics and view across the business- may differ from person to person
3. sharing jobs- one practitioner may be preferred to the rest and therefore get many more commissions- then problem arises of splitting profits and ratios.

PPP2: Brief 2 (Life's a Pitch)

For this session we got in to our pre arranged groups in order to come up with a business proposal and pitch a fictitious illustrator collaboration.

Our group proposed a co owned business collective made up of a range creative practitioners to provide a visual communications service. So the idea is that maybe an illustrator, animator, graphic designer etc all work in the same place so that when someone want's a particular job doing they work together to achieve this. This should mean we can do most jobs sent our way. The jobs would have to try be evenly disbursed across the practitioners, which would course complications.

During this session we got back in to our blog groups and by referring to the previously created lists, we sorted our examples into predefined categories. This session taught us that many existed across multiple categories, which meant each example could be broken down into a a number of variations.


For example, 'magazine' may be separated in 'fashion magazine,' 'interior design magazine' etc.

I chose 3 categories and gathered a number of examples and possibilities for each category:

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