Idea concept of groups proposal: Co-owned business collective made up of a range of creative practitioners to provide a visual communication service.
Services we propose to provide:
1. innovative- not focussed on being 'on trend'
2. Each piece produced has to meet a set quality standard.
3. Each piece is informed by a collaborative input, conceptually and visually. This means there is a potential of house style.
People who will benefit/make use of our services:
1. companies that are open to different visual interpretations of problems.
2. companies that need a consistent visual communication across different formats.
3. people that need an individual/one off service.
4. a broad range of companies from the tertiary and quaternary sector.
5. people interested in buying high quality personal work (online shop)
Aims of proposal:
1. to produce a fun, innovative multidisciplinary environment
2. to be in a position to receive commissions that we want
3. to get better together
4. to not be limited by our individual practices; our range of skills mean we can take on all kinds of practice/jobs.
5. carry on learning through collaborative practice- pushing each other.
Expected outcomes:
1. a website/online presence
2. studio space
3. profit
4. recognition from journals
How to measure success:
1. are we making good profit?
2. what do people think of us?
3. do we like the work that we are producing?
Problems we can see:
1. funding, start up costs
2. ethics and view across the business- may differ from person to person
3. sharing jobs- one practitioner may be preferred to the rest and therefore get many more commissions- then problem arises of splitting profits and ratios.
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