PPPP and SWAT analysis

Product 

- Pop up print studio

- Prints

- t shirts

- hoodies

- zines?

- workshops

- tutorials

Price

- funding from something?

- recourse cost

- cost of van

- cost of petrol

- price of products we sell

- price we set for workshops

Promotion
- Social networks
- Website
- Blog
- Ad Campaign
- Poster
- In social venues such as bars
- Advertisement boards
- Radio advertisement
- TV
- Leaflets and flyers
- Within localised magazines/newspapers

Place

- Is somewhere we can get internet important?
- van- old library van?
- How for do we say we'll travel? anywhere?-uk?
- festivals
- schools
- Parks
- illustrations events such as thought bubble

ELMO – East London Mobile Workshop

A roving, roaming ‘pop up artists’ studio and workshop programme brought to you by Studio Weave, Nous Vous, Fiona Boundy and Hunt and Gather

http://www.elmoworks.co.uk

Strengths

• deliver a range of different art activities by working with professional artist tutors of certain practices who deliver the workshops.
• free workshops so they'll get a lot of interest - but it's charity funded so that covers cost
• Can travel 
• used to be a mobile library-enough space for studios inside 
• Can go to a number of different places like schools, festivals etc
• also have an online presence 
• Audience get peer support from professionals
• Access to employment and training through CREATE Jobs
• one to one mentoring support    
• partnered with a number of organisations 
• drop in opportunities 
• range of different events covering different parts of art and design-funiture, ceramics, film making, print making, instrument making etc

Weaknesses

• 'will travel around various locations in and around the Queen Elizabeth Olympic Park'-restricting where it can travel?
• how do they make a profit if it's free and funded?
• are the trying out too many different things? should they focus of one?

Opportunities:

• drop in 
• mentoring programmes available- one to one mentoring support
• The Elmo Mentoring programme- for 16-25 year olds who live, work or study inHackney, Newham, Tower Hamlets and Waltham Forest peer support from professionals
• They don't but they have the opportunity to travel all over the uk... or further?
• though they deliver a wide range or practices- maybe a more focused one would look more in-depth into a certain practice.

Threats:

• too many types of workshops- for events that just want one practice- there other services would be wasted-does this mean employees don't get paid well? do they need a load of different specialist people?
• do they make much profit?