your business
business name- tbc
business activity - drive around in a mobile pop up studio to festivals and schools or wherever the customer is and teach them how to print.
missions statement- Aiming to educate people about traditional print techniques and how to make them.
business objectives
what are your plans to achieve your sales/income- sell prints and t shirts on the side of the van swell as teaching lessons in print. Customers will pay for lessons and to buy our prints
targets in the first 12 months
what new products or services will you introduce in the following two years to grow your business?- different kinds of printing methods? more mechanise, further travel? base studio?
what is your long term/5 years goal?- to have a base studio and shop and more vans. making profit
sole trader?
your resources
products/services- t shits, lessons, prints, merchandise
what resources do you require-paint, printing materials, screens, petrol, staff?
what equipment do you need
how much will it cost
stock- how much do you need, do you need stock to start your business?
start from scratch when starting a business as you won't be able to apply for a grant as they will see you as a already set up business.
your customers
what evidence do you have that anyone will bu your product/service?- stock count, profit
is it a popular product/service currently provided by lots of others?- number of other places selling prints so we know its popular. there are a few pop up studios so we know they work but there aren't many so There's room for us and we're print specific.
is your idea completely new?- no but we're making it print specific
who are they?
people wanting to learn to print-art students, children
describe the market sector - service, educational
where are they-schools, festivals
where do they go- school fairs, supermarkets
where do they want to go-?
where would they go if they could
why would they buy from you than anyone else- we are print specific, we will employ print specialised illustrators to teach them.
how much are they likely to spend- cost or petrol and recourses and a bit more to make profit
will your sales fluctuate due to external forces?
how often will they spend that amount with you?-once a year for each school? there are so many schools and summer schools
how will they know?
how will you advertise your product/services? advertising is not compulsory)- posters, flyers, online presence
what other marketing methods would be effective for you?-
fb
personal selling
promotional
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