Celebrity chef Jamie Oliver has made efforts to tackle the idea of food waste, an issue I'm clearly interested in myself. Together with his best friend Jimmy Doherty they have helped to showcase the issue through their show Jamie and Jimmy's Friday Night Feast. Most recently, Jamie has been involved in Asda's wonky veg box campaign. For these reasons, and because of the number of design platforms and branding elements within his businesses, so I thought they would be good to contact! I know it's a long shot but it's worth a try right? I told them about my recent project and sent then links to my work.
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