Portfolio Surgery

Portfolios can be web based or print based. It's important to have both! Clarity is key. 

Remember - Quality, consistency and balance of content.

10-20 pieces of work in each portfolio - LESS IS MORE

Web:

- Easy to get out - Draws people in - accessible even to those on the other side of the world.

- Should be separate from personal profiles

- Shows a selected amount of your BEST work

- Should be clear what you're about

- Include bio - Short statement - can be playful and personal. Reflective of you and your work.

- Include links to other blogs or live-feeds - Maybe shop
- Can showcase multiple portfolios - different areas within your practice

Print:

- This is what you take to meetings
- Maximum A3 (you'll be carrying it around, opening it on a small table at a meeting)
- Ensure the quality of the prints are good. Clients won't trust you with their project if your work is presented badly. 

- Think about stock

- Be selective with your work - tailor to client but also add in bits you think they might like, but don't put in pieces of work that you wouldn't want to do. - They don't want to see work that is completely irrelevant

Meeting:

- After looking at your website or email, a client might ask to have a meeting with you.

- Face to face or through Skype etc

- Be confident when talking about yourself and your work

- Professionalism 

- Ask questions

- 10 images is the ideal number of images

- If you want to work with someone, track down the commissioner/person in charge.
- Email first (or letter), introduce self, link website, ask for a bit of a creative steer.