AOI Lecture

- The AOI started with the aim to protects illustrators rights

- Blogging - It's fine having a blog but make sure that you update it regularly otherwise it looks unprofessional if you don't. Potential clients will look at it and think you're not bothered or make an effort.

- Twitter - same idea of the blog, if you don't do it well, then don't do it. Use it to open up dialogue with art directors

- It's good to keep personal work to show your interest and diversity - keep creativity going

- Behance- another platform to showcase your work - project based

- THE DOTS - online creative portfolio


Physical Mailers:

• a6/a5
• directed at the individual - use name not mr or mrs 
• introduction to yourself
• reference a piece of their work - shows you've looked at them properly and actually interested in them (not just a generic email) 
• say why I fit it to company 
• why I want to work for them
• pack of postcard/buisness card, personalise hand written note
• follow up a week later with email and a pdf of work 

Accounts:

• register for income tax with 3 moths of starting -1’s a year 
• keep invoices printed out
• keep up to date
• retain all claimable receipts -
• cultural expenditure - cinema, adobe suits etc

Copyright

• it's better to create own visuals then use someones reference you don't know- this is copyright
• reference fee
• copyright can be assigned to a client if you wish - strongly advise against doing this
• if you do this, the cost of your copyright should be extremely high
• this means it can be used wherever or whenever without your permission 
• you won’t be able to use that work in your portfolio 

Online rights

• low res files 72dpi and name file 
• use © symbol on every page of social media

Contracts:

• make an binding agreement 
• give clarity and certainty 
• illustrators have reluctancy to displease 
• you have every right to ask questions of the contract - Be confident
• a verbal arrangement is important - keep informal 
• after, give a formal contract - acceptance of commission form 

Money:

• When receiving money for a job- a business agreement, needs a contract - ASK QUESTIONS
• who is doing what 
• by when 
• by who
• who its for 
• how much 
• have confidence and value yourself
• just cos your young or a student don’t accept a lower price - It doesn't mean your any worse than older illustrators!
• quote accurately - beneficial to both client and illustrator
• ask them about the client if they are being vague - are they uk based? worldwide?
• how many brands/companies do they have?

Licensing:

• licence is separate to selling an original artwork or a print, no rights transfer and no licence is granted for such transaction

To accurately price need to know:

• client profile: multination or local shop 
• usage: postcard for small business? nationwide campaign? re-uses can ne negotiated later if necessary?
• territory of usage
• duration of licence
• budget- does client have a budget in mind?

Above the line advertising - publicity material appearing within paid space advertising

Print - magazines. newspapers, poster, billboards

Digital - banner ads, promoted social media posts, digital mags

Editorial -quite fixed prices


free newspaper, single use £350-400 per illustration.



AOI

• dedicated support 
• access to members only sections 
• interviews advice
• can sign up for students subscription
• should get your money back
• pricing and contract advice
• varoom subscription